It looks like Bruce Springsteen’s book tour will be announced on Monday.
Simon & Schuster — the publishing company for The Boss’ upcoming autobiography, “Born to Run” — tweeted last night that “If I were a #springsteen fan, I’d be paying close attention to @springsteen on Monday.” The most logical explanation is that promotional appearances for the book will be announced. The book comes out on Sept. 27, and if he’s going to be making appearances, they will presumably be around that time, and he’s got to start getting the word out. (see the tweet below).
And it does look like he’s going to be making them. According to the new cover story in Vanity Fair, his current River Tour “will be swiftly followed by a series of promotional dates for Born to Run, the book. A publisher’s dream, Springsteen has committed to a multitude of promotional and in-store appearances … ”
Which leads to the question: How the heck is that going to work?
It wouldn’t seem possible for him to use bookstores. Security and crowd control will become huge issues. But the article does say “in-store appearances.”
And he can’t just sign for everyone who shows up — that could take days, or weeks — so maybe there will be tickets, or some kind of lottery system. And maybe he’ll play a few acoustic songs at the signings (just wishful thinking, maybe, but that might not be a bad idea).
Anyway, we’ll find out soon enough. Probably on Monday.
If I were a #springsteen fan, I’d be paying close attention to @springsteen on Monday…#brucespringsteen #borntorun #springsteenbook
— Simon & Schuster (@SimonBooks) September 10, 2016
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