NJ Advance Media, a company whose brands include NJ.com, The Star-Ledger and other newspapers throughout the state, intends to start a web site that will “celebrate New Jersey celebrity, society, nightlife and more.”
According to a job posting on linkedin.com, this will be a “new mobile-first digital-media brand” with its own roster of reporter/producers, text and video bloggers, and photographers who “will cover everything from recognized New Jersey celebrities like the Boss and the Real Housewives to music and sports stars who live in the Garden State to rooftop parties in Atlantic City nightclubs to fundraising benefits in Morris County, with happy hours in Hoboken in-between.”
For the position of Director of Content and Audience Engagement, the ideal candidate, according to the posting, “is obsessed with sites like TMZ and People.com,” “lives her life on Facebook, Instagram, Twitter and Snapchat,” “counts her smartphone as her most important possession” and “enjoys nightlife and being a personality herself.”
The new brand will be based in Jersey City and launch in the spring, the posting said.
NJ Advance Media is owned by the national media powerhouse, Advance Publications.